Know how, creativity, science
a potent combination for excellent public relations services
Tom spent twenty years in the television industry, followed by over twenty years as a communications professional in the government sector. Tom is accredited with an APR from the Public Relations Society of America.
He is an Emmy award-winning journalist, a nationally award-winning video producer, has won numerous awards for his communications work and is a nationally-recognized speaker and teacher.
Tom believes in a data-driven approach, using research, planning, implementation and evaluation to guide each project.
public relations
Tom has created successful communication and marketing campaigns for many organizations including creating and introducing new brands, safety, crisis communications, media relations and much more. See our case studies for examples.
creativity
Tom has produced many different types of media including podcasting, voice and on-camera talent, videos of all types, even the creation of live-streaming hybrid meeting systems. Visit www.ImagineVisualProductions.com for more information.
speaking & teaching
Tom regularly teaches to a national audience on topics such as:
- Measuring Effectiveness
- Visual engagement strategy
- 3 Secrets to Communication planning
- Enhancing audience engagement
- Using emotion to capture an audience
Contact’s us if you’d like to discuss how Tom can help teach or coach your team or organization.
Tom is an authentic collaborator, who uses data effectively to drive decision-making and improve performance. He brings good ideas to the table at the strategic level and is then willing to roll up his sleeves to get the job done on the tactical level.”
scott thomsen, national association of government communicators
experience
- Bachelor of Arts in Communications Studies (cum laude) University of California, Santa Barbara
- Reporter, anchor, assignment editor, public service director: KTVL Medford Oregon
- Reporter: KGW-TV Portland, Oregon
- Communications Manager, Oregon Employment Department
- Communications Section Manager, Oregon Department of Transportation
- Author
- Speaker
leadership
Boards
Public Relations Society of America, Oregon Chapter: President
Universal Accreditation Board: member, Chair – Workgroup on the Certificate in Public Relations
National Association of Government Communicators: Director for Professional Development
The People Side
Leadership isn’t just about a position, it’s about what you do to earn the position and what you do to help organizations when you are in that position. Tom has led diverse groups, often with competing interests. His calm demeanor and interest-based negotiation skills often serve to find bridges to solutions for groups who normally wouldn’t agree.
Tom led the effort to consolidate the state of Oregon’s websites into one platform and then keep often disparate agencies on board.
When NAGC was foundering financially, Tom’s leadership and creativity found workable solutions, which he then executed.