changing behavior in a complicated environment
Oregonians could not get the right ID to travel because the Oregon DMV couldn’t produce Real ID licenses in time. Our campaign used surveys and focus groups to create a campaign that increased awareness by 100%, changed attitudes by 45% and ultimately led to behavior change (3% increase in passports). This campaign won a Spotlight Award from the Public Relations Society of America, Oregon Chapter, and the National Association of Government Communicators.
Introduced a new brand and using innovative marketing techniques, raised awareness of the brand to 50% of all Oregonians in two years.
When fatal crashes soared I designed and implemented a positive campaign called Drive Healthy to encourage driving without distraction based on audience and scientific research.
I commissioned a new logo and helped create the brand name WorkSource Oregon. Our marketing efforts saw the brand adopted statewide for workforce development.
When the Oregon Transportation Commission needed to live-stream their meetings, I designed and operated two systems that allowed nearly 20,000 to attend meetings virtually.